We were recently featured in a news article displaying our efforts in encouraging males to wear kimono!
Unfortunately the article is in Japanese only but it is talking about the new style of mens kimono we have in store.
Many people often think that “new style” means that the outer look of the traditional kimono will be changed.
If you look at the photos of the kimono that Mr Yamane is wearing, it looks exactly the same as a traditional kimono, right?
But actually the construction of it is close to western clothes and so it’s very easy to put on!
We hope to see more men wearing kimono as men in kimono look very dashing!